HairMD Podcast Branding
Logo System
The logo suite includes symbol, square, and full-size versions, all designed for flexibility across podcast covers, thumbnails, and digital assets. Multiple color variations—multicolor, white, and black—ensure versatility on light and dark backgrounds. The geometric letterforms and compact spacing convey precision, while rounded edges keep it inviting.
Brand Direction & Concept
The concept for HairMD started with a single idea: “science meets style.” The brand identity draws inspiration from both lab aesthetics and salon culture—clean, bold, and confident, but never sterile. The logo and supporting design language were built to communicate clarity, intelligence, and modern professionalism while staying visually engaging for stylists and listeners alike.
Color Palette
The dominant colors—white, magenta (#ef077c), cyan-blue (#188abd), and lime-green (#93c43c)—represent vibrancy, intellect, and balance. The supporting palette expands this range with softer tones like lilac (#ad79ae), teal (#6bbd9e), peach (#ee887c), and yellow (#e3e479). Together, they create a palette that’s energetic yet harmonious, reflecting both scientific precision and creative warmth.
Outcome
The HairMD brand identity established a bold, flexible system that translates seamlessly across podcast visuals, social posts, and merchandise. It captures the voice of the show—smart, creative, and unapologetically hair-obsessed—while setting a strong visual foundation for future growth.
Project Overview
The HairMD Podcast brand was created to bridge the gap between science and creativity in hair color. The goal was to develop a visual identity that felt both credible and approachable—balancing the polish of medical precision with the energy of creative artistry. The final system needed to support podcast visuals, social media graphics, and merchandising.
Typography
The typography system blends structure with personality.
Montserrat Bold/Regular: used for headers and subheaders, providing modern strength and legibility.
Comfortaa Bold/Regular: softens the tone and complements the geometric logo style.
Amsterdam One: accent type used sparingly for emphasis and expressive flair in taglines or product materials.
This combination balances professionalism with a touch of individuality—ideal for a brand that merges artistry and science.